I'm driven by design, problem-solving, creativity & strategy
I'm driven by design, problem-solving, creativity & strategy
I believe that effective design is the harmonious blend of problem-solving, creativity, and strategic thinking that impacts people.
+15 years of experience
+200 visual identity
+4 countries
+ 1k Friends marathons
More about me
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I was born in Brazil and at a very young age, I started my creative life leading graphic projects while still in Elementary School and I had a lot of fun with early editing programs like Paint Brush and Clipart (I accidentally revealed my age. lol) 🤐.
I started my career in 2009 as Graphic Designer Intern creating printed and digital designs. In 2010, I was hired as an intern at a large private school chain to initially take care of all the brand identity. In 2 years, I was promoted Senior Brand Designer and responsible for all the marketing department, leading a small team and directing projects for more than 500 company employees, with 11 franchises. I am very proud of this work because it not only made me grow, but I was able to lead the brand management to achieve the school brand repositioning to increase its relevance in the education market in Minas Gerais State (Brazil).
In 2015 I started a new and special project in my life, which was pregnancy with my first daughter. And to better reconcile my expectations as a mother and designer, I decided to dive into the agency market by joining the team at Agência 3Nos, where my husband was an SEO and product designer (we're a creativity family).
During this time at 3Nos I had the opportunity to work with world-class businesses. I worked on +60 projects in industries ranging education, technology, automotive, health, e-commerce, food, and franchise across a variety countries (USA, Canada, Brazil and Uruguay) and industries (B2B/SaaS space) promoting brand consistency.
So I had an incredible opportunity to dedicate myself to work here in the United States, on software for the Circular Economy of Materials and Resilient Cities, at Annapurna Solutions (Texas), c
reating collateral marketing materials such as brochures, guides, sell sheets, and presentations for digital and print advertising. Additionally, I was responsible for redesigning the company's app presentation and this helped promote the app.
Also, I had the opportunity to work remotely as a Visual Designer for Family Church (Florida). I created visual design strategy for social media and I developed a social media content planner, using customer journey maps, buyer personas and sales funnels.
I'm currently back working remotely for 3nós.
However, I am looking forward to a new job that offers long-term stability and growth. A new opportunity that makes me face new challenges and join a team environment where it is possible to collaborate with other creatives, share ideas and contribute to collective projects.
Capabilities
Design
Brand Design
Digital & Print
Presentation
UI Design Principles
Proficiency in
FIGMA
Adobe Creative Suite
Illustrator
Photoshop
InDesign
Google Workspace
Strategy
Brand identity
Brand Strategy
Visual storytelling
Typography
Layout & composition
Color theory
Visual communication
Customer journey
Target audiences
Skills
Creativity & innovation
Attention to detail
Problem-Solving
Management
Organization
Collaboration
Communication