Foto Escola is an online course platform present in more than 17 countries. I received the challenge of redesigning a brand with multiple accesses that needed to be in line with the new concept.

The rebranding of Foto Escola was developed by combining the letters "F" for Foto and "E" for Escola, which, together with the letter "O"—shifted from its original center and shown in perspective—create the image of a camera.The typography features rounded sides, conveying a contemporary, fun, and friendly style.Predominantly minimalist and monochromatic, the visual identity exudes elegance while serving as a supportive background that accentuates the colors of the photographs. The only contrasting color, orange, communicates a sense of friendliness and complicity, as well as emphasizing details.