Magex Technologies

A rebranding design for real
estate software company.

The Project

Client
Magex Technologies
Location
Canada
What did I do?
Brand Design
Brand Strategy
Design System
Visual Design
Logo + Visual identity
Print & Online Design
Collateral material
Visual elements and assets creation

Magex Technologies is leader in North America's real estate software industry and develops partnerships with foreign companies at the international level for its products use and marketing. The company wanted to modernize its image in front of customers and based on that, a whole brand repositioning work was carried out. In addition to the creation of the holding company's brand, a new visual identity was also created for the sub-brands related to the company's products:
- Proprio Expert (residential and commercial real estate management)
- Condo Expert (co-ownership syndicates management)
- Zoom imm (analysis software in North America)

Launch Project

A bright new future.

Inspired by the understanding that the customer's experience is directly related to quality, reliability, satisfaction and well-being, the Magex brand redesign brings a clean but striking concept through shapes, colors and typography.

The brand is highlighted by the buildings graphics wich are shaped by the letter M for Magex and at the same time refer to the sustainability, solidity, joviality, technology, security and credibility that the company brings in its essence.

The lines of the symbol shape buildings, alluding to the city and it's constructions. They also have a modernist character based on functionalist design: it meets objective needs without being tedious, bureaucratic and systematic.

Infographics