ALSET
Brand design for Luxury real estate company
The Project
Client
ALSET Imóveis
Location
Brazil
What did I do?
Brand Design
Brand Strategy
Design System
Visual Design
Logo + Visual identity
Social Media Design
Print & Online Design
Presentation design
Collateral materials
Visual elements and assets creation
Brand Strategy
Design System
Visual Design
Logo + Visual identity
Social Media Design
Print & Online Design
Presentation design
Collateral materials
Visual elements and assets creation
ALSET is a luxury real estate company in the largest city in Brazil, São Paulo. The symbol created for the brand features lines that form the letter "A," representing the initial of the company name. These lines also convey agility in the design, resembling a house or roof, symbolizing home and shelter. Additionally, the icon finishes with a "V" shape, indicating a checkmark (verified, checked, everything okay), which phonetically aligns with the word "Alset," similar to "all set" in English.The typography blends the classic serif "Alset" with the modern sans serif "Imóveis," achieving a balance that conveys luxury, trust, and innovation.
