AHLÇAR
New Brand where Handcrafted Leather Meets Brazilian Style
The Project
Client
ALSET Imóveis
Location
Brazil
What did I do?
Brand Design
Brand Strategy
Visual Design
Logo + Visual identity
Print & Online Design
Visual elements and assets creation
Brand Strategy
Visual Design
Logo + Visual identity
Print & Online Design
Visual elements and assets creation
Ahlçar is a e-commerce of exclusive handmade genuine leather bags in Rio de Janeiro, Brazil.
The brand's symbol merges a bag strap icon with the letter "A," using minimalist lines and consistent typography.
The chosen typography reflects modernity, self-expression, and minimalism, suitable for small sizes prints and mobile use. The visual identity uses colors representing humanity, warmth, and Brazilian culture, portraying an authentic Brazilian fashion brand.
